The Colour of Love

 It’s another time of the year to celebrate Love. Everyone is ready to paint everywhere red with the ‘colour’ of love. The gift shops are making quick sales, both online and offline services are available. Most services comes with ads-on as free delivery and fantastic promos, incredible discounts, and lots more.

Social media and Print media are agog with intense preparation in creating awareness and smiling to the banks for good returns on advertising. Event centres are fully booked. Clubs and Cinemas are not left out. Most spouses will ensure the long over-due promise of ‘taking-you-out’ is implemented. And of course there will be a lot of late hour buying of gifts/flowers/cakes or (surprises).







Emphasis is also on giving your loved- ones and 'prospective' loved ones a great experience. It's almost certain that more will be spent on gifts on Valentine’s Day than any other day of the year (especially amongst the youth and youthful). Some will even embark on taking 'soft' loans from available sources to ensure that they are not left out from this great carnival. What a great day February 14 will be!

Love is such a strong force, a language that's understood by all irrespective of tribe, status, gender or religion. It becomes the title of most speeches and a focal point to foster unity and encourage trust. Our world will be  peaceful  if the gifts, beautiful flowers, lovely cakes, outings, dates and all the eventful celebrations are not restricted to a 24hour episode. If we resolve to extend the celebration to all the days within the 365days we'll sure have the best of time. If we decide to take our eyes off self and dare to take care of someone else without expecting any returns. If we decide to stop throwing stones but rather build lives. If we decide to stop accumulating  resources meant for all but rather utilize them for the intended purposes. If we decide to carry out assigned tasks to the best of our capabilities. Understanding that whatever we do is a product to be purchased directly or indirectly by someone else should drive us to put the best of thoughts in executing such a task.

The colour of love will be well painted if the  activities of February 14  translates to a culture of selflessness as against selfishness. Integrity as against corruption. Hard work as against laziness. Nation-building as against fueling crisis. The smiles we put on faces, the kind gesture we show to everyone, the gift we part away with on this day should form part of our life-long  policy. Love is a scarce commodity, hence everyone hawking this commodity is priced highly. We should paint everywhere red with genuine and sacrificial love every day.